There’s just something about a Target trip that cures my cabin fever and all minor spats of anxiety. This time of year, all the cute Christmas decor and ornaments are out, which makes trips even more fun. Shopping on its website isn’t as fun, sadly, but it’s still packed full of holiday sales. Target Black Friday deals have been live for almost every day of the month, but several discounts are even sweeter now.
WIRED’s Black Friday Coverage
We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be
crossed out. We’ll update this guide throughout the Black Friday and Cyber Monday weekend.
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Target’s Holiday Price Match Guarantee
The retailer is offering a price match guarantee this season. If you purchase an item in-store or online from now through December 24 and the price goes lower, you can request a price match. You’ll need to show proof of purchase.
Headphone, Soundbar, and Speaker Deals
Apple’s second-generation wireless buds (9/10, WIRED Recommends) deliver better sound quality than the original Pros with longer battery life, and Apple’s noise-canceling tech remains some of the best in a pair of wireless earbuds. This version’s charging case has an embedded speaker so you can ping it with Apple’s Find My app.
Sony’s flagship headphones remain our best overall choice for most people (9/10, WIRED Recommends). They look elegant, last a long time on a single charge, and sound great. Sony’s noise cancellation is also top-notch yet again. If you want to save even more, the previous generation WH-1000XM4 (9/10, WIRED Recommends) are just $230 right now ($120 off).
You can spend less and still get some of the best audio quality in a tiny package if you go for Sony’s WF-1000XM4 earbuds (7/10, WIRED Recommends). That said, they may be a bit too big for small ears. There’s noise canceling to quiet down the outside world, quick pairing with Android phones, and a wireless charging case.
These are our favorite wireless earbuds for working out, especially if you have an iPhone (they still work fine with Android phones). The Beats Fit Pro (9/10, WIRED Recommends) are comfy to wear, have great battery life, and have excellent noise cancellation. There are physical controls on the outside of each earbud, so you don’t have to worry about your sweaty hair pausing your music during a workout.
Do earbuds always seem to slip right out of your ears? The Powerbeats Pro (8/10, WIRED Recommends) have a secure fit with a piece that goes behind your ear too, like a pair of glasses. Plus, they get nine hours of battery from a charge and sound better than Apple’s standard AirPods. You can automatically pause your music or route a call back to your phone simply by taking one out of your ear.
The Studio3 (8/10, WIRED Recommends) are getting a little long in the tooth, but they’re still a great pair of comfy over-ear headphones. There’s great noise cancellation, awesome Bluetooth range, and they pair well with Apple devices (Android users might experience worse battery life).
Samsung makes some of our favorite earbuds, especially if you use an Android phone. The latest are the Galaxy Buds2 Pro (9/10, WIRED Recommends), which are super comfy to wear, deliver stunning sound from the dual dynamic drivers, and have excellent noise canceling tech. Phone call quality is actually really great too. There are some specific features that only work if you pair them with a Samsung phone.
Amazon’s second-gen Echo Buds (8/10, WIRED Recommends) are some of our favorite cheap buds at their normal $120 price, so this is a great discount. The built-in connection with Alexa voice assistant makes it easy to control the buds, ask questions, or set timers without looking at your phone.
The second generation of Sonos Beam is the Goldilocks of Sonos soundbars. It’s not the most powerful from the brand, but it’s the best balance of sound and size for most living rooms. The Beam supports Dolby Atmos and the big three voice assistants (Google Assistant, Alexa, and Siri), it processes faster than its predecessor, and it’s incredibly sleek, whether on your shelf or mounted to the wall. We’ve rounded up more Sonos deals here.
The Beam soundbar above is the best choice for most people, and this Sonos Arc (9/10, WIRED Recommends) is the upgrade pick, especially for home theater setups. It’s expensive, but it delivers deep bass and crisp sound. We’ve rounded up more Sonos deals here.
There are cheaper and cuter Bluetooth speakers that we’ve tested and recommended, but this one is an honorable mention because Bose products output great sound. It’s water-resistant and gets around 13 hours of battery life.
This is the best Google speaker for basics (7/10, WIRED Recommends) like asking questions, setting timers, or controlling your smart home. The fabric around the top is made of 100 percent recycled plastic bottles. Read our Best Smart Speakers guide for more details.
The Nest Audio (8/10, WIRED Recommends) can do everything the Nest Mini can do, including adeptly answering all your questions, thanks to Google Assistant. However, its audio output is significantly better. This is the speaker to get if you want to blast tunes around the house as you do your chores.
Want a smart display without a camera? (There are plenty of reasons you might.) The 7-inch Nest Hub (7/10, WIRED Recommends) will satisfy. It can act as a digital photo frame when it’s not in use, but you can call up Google Assistant to control your smart home gadgets or ask it any question and see visual responses on the screen. It can use radar to track your sleep habits, so it’s a nice option for the bedroom. Check out our Best Smart Displays guide for more recommendations.
Phone, Tablet, and Smartwatch Deals
If you prefer Android phones over iPhones, get the Pixel 6A (8/10, WIRED Recommends). It’s our favorite phone for most people. It’s budget-conscious, but its dual-camera system produces some of the best photos for the price. You also get a bright AMOLED display, daylong battery life, speedy performance, and five years of security updates. (You also get many of the smart software features that Pixels are known for.) You sacrifice a few bells and whistles, like wireless charging and a high screen refresh rate, but it’s still a steal.
Google’s newest flagship phone, the Pixel 7 (8/10, WIRED Recommends), has barely been out for a month, but it’s already on sale. That’s an impressive value, since we already liked its low price. You get snappy performance, a 90-Hz screen, wireless charging, a battery that lasts a day, and one of the best cameras on a smartphone. Don’t forget the plethora of smart features you’ll use every day (which you can read more about here). The Pixel 7 Pro, which has a larger 120-Hz screen and a 5X optical zoom camera, is also on sale for $749 ($150 off). You can find more Google deals here.
If you’re a Samsung loyalist, then the Galaxy A53 5G (8/10, WIRED Recommends) is a good alternative. It adds a 120-Hz screen refresh rate to the mix, along with a microSD card slot. It gets four OS upgrades and five years of security updates. It’s a shame the cameras aren’t as good as on the budget Pixel.
It’s likely that Samsung will announce a successor to this phone early next year, but that doesn’t stop the S22 Ultra (9/10, WIRED Recommends) from being a good buy. There are almost no other smartphones in the US with a 10x optical zoom camera. That zoom lets you capture sharp photos of subjects far away—like your kid running across the soccer pitch. It’s a high-end phone in every other way, from stunning performance to a fantastic 6.8-inch display. There’s even a built-in stylus.
We’re still testing the brand-new Fire HD 8, but it improves upon its predecessor in nearly every way. It has a faster processor and a thinner design, and it retains the USB-C port for charging. It’s a great cheap tablet for consuming media and browsing the web, and it’s fairly compact. If you’re buying this for a kid, get the Fire HD 8 Kids version for $80 ($150 off). It includes a two-year worry-free guarantee, in case your kid smashes the slate, and it also comes with a rugged bumper case. Want something even smaller? The Fire HD 7 (2022) is also on sale for $40 ($20 off), and it has good enough performance for web browsing and watching videos.
There’s a new iPad in town, but Apple is continuing to sell last year’s model; for most people, it’s more than enough. It’s fast, has a nice screen, and supports the first-gen Apple Pencil (along with the Smart Keyboard). There are several multi-tasking improvements you can enjoy in iPadOS 16 too.
The iPad Mini (8/10, WIRED Recommends) dips to this price often, but it’s still a good deal. It’s great for traveling, thanks to its compact size, but the 8.3-inch display is still big enough for reading, binge-watching TV, or drawing (it has second-gen Apple Pencil support). The A15 Bionic process makes it speedy too.
If you haven’t updated your Apple Watch in a little while, the Series 8 (8/10, WIRED Recommends) is the best Apple Watch out right now. This one retains great health and wellness features, like blood oxygen measurements, high and low heart rate notifications, and ECG, plus it now includes Crash Detection (it’ll contact emergency services if you’re unresponsive after a car accident). It will also track your fertility, but we’d be wary of potential privacy issues.
If you don’t need all the bells and whistles in a watch, or you’re getting a smartwatch for a child or elderly family member who doesn’t have their own phone, consider the SE. It’s cheaper with a smaller screen, and it doesn’t have ECG, bloody oxygen, or ovulation monitors like the Series 8. Still, it works with the latest WatchOS 9, so you can get the newest fitness features.
Google’s first-ever Pixel Watch makes me jealous that I’m a staunch iPhone user because it’s gorgeous. (It only works with Android phones.) It’s comfortable to wear all day and accurately tracks your health and fitness basics, like heart rate and electrocardiograms, but there’s no SpO2 sensing, auto workout detection, or fall detection (that’s coming soon). Its responsive interface lets you keep track of notifications and respond to messages, even phone calls. Unfortunately, battery life is lackluster, and it charges slowly.
The official charger will charge your iPhone the fastest (15 watts) because it aligns to a very precise spot that allows for better power transfer. Unfortunately, the 3-foot cable is frustratingly short and makes it tough to use the phone while charging, unless you’re right next to an outlet. If you need to charge multiple devices at once, consider the MagSafe Duo for $97 ($32 off)
Google TV has the best interface of any streaming device we’ve tried, and we love this Chromecast (8/10, WIRED Recommends). Browsing across platforms is easier than Roku, whether you’re looking for a specific title or know you feel like a comedy tonight. If you don’t need a 4K device, Google has a cheaper HD-only Chromecast with Google TV for $20 ($10 off).
Roku’s Streaming Stick 4K Plus, which is slightly discounted at Amazon right now, is our recommended Roku for most people, but this one is similar. It’s cheaper, although the remote lacks hands-free voice control. Even though the above Chromecast has a nicer interface, Roku still makes our favorite streaming devices. They’re just easier for most people to navigate and offer every service under the sun.
The Roku Ultra has the strongest dual-band Wi-Fi of the lineup, plus it comes with headphones for private listening if the rest of your house is asleep (you just plug them into the side of the remote). It streams in Dolby Vision, and this 2022 version adds support for HDR10+ (if your TV supports it). It comes with a voice remote.
For $80, you can upgrade your streaming capabilities and the audio quality of your TV with Roku’s Streambar. It’s just 14 inches long, so it works great in smaller living rooms. It has Dolby Audio for better sound, and there’s a night-listening mode so you don’t have to worry about constantly turning down the loud scenes while your roommate is sleeping. If you need better sound quality than this and don’t need a streaming device, there are a few other discounted soundbars in the section above.
If you prefer Amazon’s Alexa voice assistant and watch mainly Prime Video content, go with this streaming stick. It works with most apps, but it is obviously geared toward Prime shows and movies. There’s a picture-in-picture feature so you can pull up your security camera feed without interrupting your current binge.
I love the mismatched, random mugs I have, so I prefer using them with a mug warmer. But if you work in an office and need to keep your coffee warm, Ember’s mugs do their job well. You have to connect it to the Ember app, but then you can set your perfect temperature from 120 to 145 degrees Fahrenheit. The battery lasts about an hour and a half.
This is one of the lowest prices we’ve seen on this model. These stand mixers can stand (pun intended) the test of time and will prove a useful addition to any home baker’s arsenal. If you want the Artisan model that has a head that tilts back for easier access to the bowl, it’s also on sale for $350 ($100 off).
This is our absolute favorite robot vacuum. It’s attractive, easy to use, and most of all, effective. It has powerful suction and great navigation, and it empties automatically into the bin, which means you don’t have to empty it as often.
We’ve seen this stick vacuum go as low as $350 before, but this is still a solid deal. The V10 Cyclone (8/10, WIRED Recommends) is from 2018, but it’s the vac of choice for several WIRED Gear members. The suction is strong, it’s relatively lightweight, and it’s easy to maneuver. You can even convert it into a hand vac. Learn more in our Best Dyson Vacuums guide. The brand-new Dyson V12 Detect Slim is also on sale for $500 ($150 off)—read our review here—but you can also save and get the older V8 Origin for $280 ($100 off).
The Nest Cam (Battery) is one of our top picks for outdoor security cameras, particularly if you want to stick to the Google Assistant ecosystem. It has a simple magnetic mounting plate, and its battery will last a little more than a month before needing a recharge. The 1080p quality is pretty great, even when night vision kicks on in low light. A Nest Aware subscription isn’t required, but it adds a few helpful features. There’s a version with a floodlight for $190 ($90 off), and the corded version of this Nest Cam (for indoors) is also on sale for $70 ($30 off).
This deal is on the original Nintendo Switch model and includes a digital download code for Mario Kart 8 Deluxe. You also get a three-month membership for Nintendo Switch Online, so you can crush your friends and strangers online. You’re effectively getting the game and membership for the price of the console.
The Xbox Series X fluctuates in stock, so snag the Series S instead. It’s a more affordable alternative. The Series S is smaller and can only play digital games (there’s no disc drive), but it can play titles up to 120 frames per second at a 1440-pixel resolution (not 4K). This is the lowest price we’ve tracked, and Target is throwing a $50 gift card, which you can use to snag an Xbox game. It might not be available for shipping but you might be able to pick it up at a Target near you. (Alternatively, you can buy it directly from Microsoft sans the gift card.)
The Xbox comes with only one controller in the box, so get a spare for Player 2 ahead of the holidays. You’ll find discounts on all color options, including Carbon Black, Robot White, Shock Blue, Pulse Red, and Electric Volt.
Blue makes great microphones that are easy to use—just plug in and go. This Snowball Ice microphone is affordable for your work-from-home or gaming setup.
If you can spend a little more, this Blue Yeti is still affordable and will elevate your sound while streaming your Elden Ring sessions. Just plug it into your PC, and that’s it. We have other tips and recommendations in our Best Podcasting Gear guide.
Mechanical keyboards make typing all day fun, with satisfying clicky clacks. This one is a 60 percent keyboard, so it loses the number pad and the arrow keys, leaving a cute little board with just the basics. It’s compatible with Razer’s key cap kits, so you can customize your color scheme.
- Horizon Forbidden West for $40 ($20 off)
- Elden Ring for $40 ($20 off)
- Ghosts of Tsushima: Director’s Cut for $30 ($40 off)
- Ratchet & Clank: Rift Apart for $30 ($40 off)
- Marvel’s Spider-Man: Mile Morales Ultimate Edition for $40 ($30 off)
- Elden Ring for $40 ($20 off)
- Lego Star Wars: The Skywalker Saga for $30 ($20 off)
- Halo: Infinite for $20 ($40 off)
- Teenage Mutant Ninja Turtles: The Cowabunga Collection for $20 ($20 off)
- Sonic Frontiers for $40 ($20 off)
- Mario Party Superstars for $30 ($30 off)
- It Takes Two for $30 ($10 off)
- NieR: Automata The End of YoRHa Edition for $30 ($20 off)
- Demon Slayer: Kimetsu no Yaiba The Hinokami Chronicles for $40 ($20 off)
- The Legend of Zelda: Breath of the Wild for $30 ($10 off)
Beauty and Personal Care Deals
Oral-B makes great electric toothbrushes, with round, oscillating brush heads that get right in between all your teeth and leave them sparkling clean. The brand has released a few very expensive smart brushes, but the classic Pro 1000 is the best for most people.
I’ve tried quite a few very expensive hair tools, and I love when cheap ones outshine them. Remington’s flat iron is one of those standouts. It straightened my hair quickly and easily, so I didn’t have to go over a section multiple times. I don’t know if it added shine, but my coarse hair has never been shiny a day in its life. It didn’t make it look crispy, so that’s a win in my book.
Whenever I go to Target, I come home with far too many beauty products. If that sounds like you, several beauty products are a part of a buy one get one 25 percent off deal. Here are a few recommendations:
- Hero Cosmetics In Case of Everything 2022 Holiday Kit for $20: Hero Cosmetics makes the best pimple patches, and the Rescue Balm included in this kit is amazing if you’ve given in to the urge to pick and pop. It helps prevent scabbing, while the Lightning Wand lightens dark spots from old pimples.
- ZitSticka Head-to-Toe Zit Clearing Gift Set for $20: ZitSticka also has great pimple patches, and this kit includes masks and body wash. (We haven’t tried all of the products in the gift set.)
- Starface Holiday Big Yellow + Refills Acne Treatment for $25: Starface makes it really cute to deal with acne. This includes the plastic yellow mirror and patch holder, plus refills.
- Morphe 2 Quad Goals Multi-Palette Cosmetic Set for $16: Morphe’s Morphe 2 line is for those who don’t necessarily want a full glam look—I particularly love its skin tint, and this set has an eyeshadow, cream blush, lip tint, and highlighter balm in a compact that’s small enough for traveling.
- Real Techniques Everyday Essentials Makeup Brush Kit for $19: The Miracle Complexion Sponge included in this kit is the only makeup sponge I use, and I’ve yet to try a brush that I didn’t like.
- Byoma Hydrating Skincare Set for $20: I’ve used all three of Byoma’s cutely packaged hydrating products in this kit: the face wash, serum, and moisturizer. My super dry skin needs something a little thicker than this moisturizer, but I still use the face wash.
Black Friday Retailer Sales
Want to browse the sales yourself? Here are a few top retailers participating in Black Friday deals.